When starting a new business, or just dipping your toes into the ocean of online marketing, it can easily feel overwhelmed trying to develop strategies to launch the business. Luckily, there are many tools available on the market that make the process easier. Google Ads (Google AdWords) is one of those very easy-to-use tools that can help you promote your products and services.

What is Google AdWords?

Some marketing tools may be difficult to understand at first, but they will deliver great results right away. If you are looking to learn more about ways to increase the visibility of your business, continue reading this text!

Google Ads (formerly Google AdWords) is a system of paid referencing developed by Google through which you, as a business owner, can promote your products or services using Google’s search engine. In short, the program offers text advertisements, which appear when people make search queries with keywords or phrases that are associated with your business or the services you offer.

Search engine advertising

Essentially, you choose keywords that you believe someone might use on Google. Then you create an advertisement that will appear in the results, based on the query written by the person.

AdWords will rank your ad on the search results pages, once you’ve bet, won, and paid for the keywords. When visitors search for certain keywords, your ad will be shown as a sponsored link on the first page of the results.

Betting system

The exact location of your advertisement will be determined by the pay-per-click system. This means you can easily decide where you want the ad to appear by placing quotes on certain keywords or phrases. The amount you pay is based on the number of clicks your ad generates.

Appear on the first page of search results

Ads appear in Google as a text ad, which includes the page’s meta description, or the short phrases that appear below the site name in search engines, along with your URL. Since you have to pay each time, someone clicks on the link, Google makes money on each request. Experts claim that most of the users do not go beyond the first page of search results and hence, they click on the ads or results that come at the top of the rankings.

How do Google Ads (AdWords) work?

Organic SEO vs. paying

Research has shown that visitors browsing the web have different approaches, so some visitors reach your website through organic search while others would get there through Google Ads. When someone browses the internet and chooses to click on an ad, there is a good chance that they are looking for the product or service that it presents.

If you receive visitors to your website, then that is because they are looking for some information instead of buying your product(s) or service(s). Thus, placing advertisements on Google will give you access to an audience that you have specifically targeted. Instead of waiting for your site to grow organically, you can use this research method.

Google Ads analyzes the relevance of your advertising, as well as its relation to the keywords. Google also observes how many clicks your ad received, or click-through rate, while taking into consideration the relevance of your page.

Of course, depending on the level of competition present on the keywords you are betting on, as well as the relevance of the keywords, there is no guarantee if Google Ads would work for your business, so it is very important to choose the right ones. keywords regarding the effectiveness of this program. Google Ads could also be an essential element in the growth of your site and your company.

Control your spending on Google Ads

The AdWords management program can help you wager lower amounts for the phrases you want while making sure the ad works. This is so because Google takes into account the offers as well as the number of people who click on each ad, preferring more effective ads. Therefore, if the ad is relevant to a certain keyword, it will bring more visitors that can turn into potential customers.

Is Google Ads (Google AdWords) effective?

The simple answer to this question would be ‘Yes’, Google Ads works. Often, companies do not know how to attract visitors to their sites. The problem can be solved by using AdWords. Further, research has shown that most consumers are unaware that they are clicking on an ad and, as stated before, most searchers ignore the posts at the bottom of the ad. page, even if they better meet their needs.