Do you think it’s still useful to create a blog on your website in 2022? One might think that with the advent of social networks, the video craze, and quick content to browse, the blog becomes superfluous.
However, there is nothing.
The blog is alive and well!
And, at a time when competition is becoming more and more numerous on the Internet, it is an effective strategy to stand out from your competitors, whatever your sector of activity.
Here are 3 good reasons to add a blog to your website:
1- The blog improves the referencing of your website on search engines
One of the strategies of digital marketing to improve the ranking of its website in the list of search engine results (known as “SEO”) is to publish content on its site.
Publish content, yes, but not just anyhow!
To optimize the “natural” organic referencing, i.e., without paid advertising, of your website, the idea is to add a blog section and publish articles there regularly.
By writing quality articles of 400 to 600 words minimum, including relevant keywords, you will increase your chances of being able to position yourself in the first pages of Google results.
The number of articles and the variety of subjects treated makes it more likely to be found on the Web.
So, the more articles you have, the more likely you are to have visitors; and the more traffic we have, the better we are referenced!
On the other hand, the more relevant blog articles you publish consistently with the theme on your website, the more notoriety you gain on search engines.
One of the questions that arise now is: how often to publish?
A good practice is to publish one blog post per month.
It is indeed better to be constant, with one blog post per month all year round, rather than publishing 5 articles at once, then nothing for 6 months.
Think about it: if you maintain the rhythm of publishing one article per month, that means that in 5 years you will have added 60 pages to your website!
In addition, if your articles become an interesting reference source for your visitors, whether they come back regularly or quote you on the web, this can give you “extra points” in terms of your natural referencing.
What about social networks?
Don’t make the mistake of posting quality content only on social media!
First of all, your social media account does not belong to you.
You are not immune to having your page blocked or closed without notice.
Secondly, the content published on social networks does not impact the organic SEO of your website on Google.
The ideal is to adopt a complementary strategy: be present on social networks, write blog articles and redirect certain publications to blog articles to attract visitors!
2- The blog increases your credibility with your target customers
All marketing professionals will tell you: the best way to convert a prospect into a customer is to earn their trust.
Once your prospect has confidence in your expertise and your ability to solve his problem or meet his need, he will want to use your services.
One of the most effective long-term ways is to demonstrate your expertise through blog posts.
Again, blogging is a great complement to your social media activity because social media is a great place to post quick-to-read or watch content, while blogging provides more detail and useful information for your readers.
It’s also a great way to set yourself apart from your competitors!
Finally, don’t forget to install a newsletter module to share your blog posts in an automated way to your subscribers so that they don’t miss any.
3- The blog makes your website dynamic
In the minds of your prospects and customers, your website is a reflection of your business.
Indeed, the website is very often the first image that we have of a company or organization.
But we know that it is always better to take care of your first impression!
However, in the last decade, the way of consuming content on the Internet has completely changed.
Internet users now consider that a reliable and successful company is an active company, both on social networks but also on its website.
Adding a blog module to your website offers the possibility of highlighting your most recent articles on the home page of the site.
This makes your website more dynamic, which is another advantage over the competition!
New blog articles create something new for visitors who want to come back to the site, or even subscribe to the newsletter.
This recurring activity then signals to Google that the site is interesting, which increases its chances of being better ranked.
Natural referencing, visibility, credibility, brand image: adding a blog to your website only has advantages for your business!